Target Marketing

Target marketing is essential for finding new clients and The Organisers provide a comprehensive range of target marketing solutions that can work for your company. Our targeted marketing services are highly personalised and designed to help your organisation connect with key contacts in a cost efficient way, leaving you free to concentrate on your own area of expertise. Target marketing for professionals is also an area in which we have specialised for many years.

Target Audience Marketing

Target audience marketing is achieved by:

Sourcing relevant companies through a target marketing plan
Defining the key contacts within those companies
Writing an effective introductory letter
Target telephone marketing
Appointment setting
Diarising future call back requests
Developing a good rapport with prospective clients

Furthermore, you can mix and match these services to suit your individual requirements and details of each component are described below:

List Sourcing

The Organisers will help you to source a list which matches your targeting requirements. The information you need to consider should relate to desired company type, number of employees and geographical location. Any list purchased will be treated as totally confidential and belong exclusively to you. Importantly, it will also be screened for the Telephone Preference Service whereby companies not wishing to be called can impose a fine.

Data Verification

The Organisers believe it is essential to have accurate details of each key contact and be sure that we are making an appointment with the relevant decision makers.

The Organisers will confirm the appropriate name, job title, address and telephone details of your required decision maker, as well as ask a qualifying question to establish suitability for inclusion in the next stage of contact.

The data will now be ready to use for mailings, invitations, seminars, events and any other targeting purpose.

Introductory Letter

The Organisers will liaise closely with you to devise a well worded letter which reflects the style and purpose of your approach. In the case of a corporate event or seminar or event we will adapt the style to suit the occasion.

Personalised Telephone Follow Up

The Organisers will start this process shortly after your list has been cleaned and/or mailings have been posted. In the case of a mailing just sent, this keeps up the momentum of the approach by further mention of your company name.

We will ask you for a brief to include the key points you want mentioning and we will assume your corporate identity so there is no sense of a third party involvement. At all times our approach is as professional and relaxed as if you were making the calls yourselves.

We will do our utmost to achieve your objectives. We will set up convenient dates for appointments and ensure you are briefed with the information you need concerning the contact you will be meeting. Telephone appointments will be arranged as a second option and, generally, we will obtain as much information as we can from each approach.

The Organisers take great care to monitor call back requests at the time and date specified. Reasons to defer may relate to budget, seasonal or other factors and calling again when asked not only helps the relationship building process but leads to more appointments too.

All the responses from our calls will be recorded in the feedback and sent to you on a regular basis. We can continue to follow up the positive leads on your behalf and you will see a tangible return for the investment you have made.

Sharing the success of our clients means a great deal to us. We care passionately about what we do and regard each project as a new and exciting challenge to be met. Our experience is that there is a target audience for every type of company and we look forward to hearing how The Organisers can discover it for you.

Please call us on: 020 8933 4821 or email: info@theorganisers.co.uk

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