target marketing
lead generation
 

Targeted Marketing  T: +44 (0) 20 8933 4821

Targeted Marketing  F: +44 (0) 20 8357 2730

Targeted Marketing  E: info@theorganisers.co.uk

FAQs

What kind of results can I expect?

Our results have varied as greatly as 5 - 42% conversion to appointments depending on the data, the service or product being marketed and the audience at which it is targeted. Whilst we cannot predict the results that will be achieved, we strongly believe that our methods will lead to the optimum results possible.

How can we compile the ideal list of target companies?

There is no such thing as a 'perfect list', but it is certainly advisable to identify the criteria of your target audience such as size, location and sector so that we can assist you with sourcing the information.

Do you introduce yourselves as a third party?

No, we always assume the corporate identity of our clients. As such we need to have a good enough understanding of your product or service to enable us to undertake an intelligent conversation on your behalf. However, we will never go out our depth and will seek to use any questions raised as a catalyst to arrange a meeting with the expert, i.e. you! We will usually introduce ourselves as part of your team, your marketing department or however you wish.

Why should we outsource our telephone marketing rather than employ someone in-house?

Many people make the mistake of simply comparing the fixed overhead of a salary to the cost of outsourcing, but many more factors are involved. Issues such as holiday pay, sickness benefits, National Insurance, administration and telephone costs are overlooked, as well as the need for professional training and close supervision to match the consistent high standards of a dedicated outsourced team. When using The Organisers you will only pay for the exact time we spend on your project.

Who will be making the calls?

According to the size of the project, The Organisers will assign one, or two carefully selected team members, to handle the calls. Our approach is relaxed, but professional and seeks to develop a dialogue with the key contact as you would do so yourself.

Can we assess the benefits of a pilot project?

The Organisers recommend a minimum of three months to assess the success of a targeted marketing approach as this not only gives a wider spread of results but the opportunity to monitor call backs. However, we are prepared to undertake a trial project if this is required.

What will we receive at the end of the project?

We know from some clients that they have been let down by other Telephone Marketing companies who give no tangible return for the fees charged. The Organisers will undertake to obtain the fullest possible response from every company approached and to provide detailed feedback of all the calls made. If a list has been purchased this will be for your exclusive use and also returned to you.

 

Please call us on: 020 8933 4821 or email: info@theorganisers.co.uk

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